Santa Proxy For Facebook

holiday packages: The image of tourism in Spain. Part one deals

The image of tourism in Spain. Part

pasaje paquetes vacaciones paquetes vacacionales

few months ago, reflecting on 50 years of advertising in our country. I find it very interesting to investigate this time on tourism management and development Current tourist image of our country. In the sessions that I teach at the university on leisure and tourism, and economic importance in our societies, I always start the same pose the same question to the audience: "How old do you think has the branding and tourism in our country? ", few get it right. It would certainly be interesting open question in the same question to the audience that reads this blog regularly and almost certainly would be wrong when answering. I must admit that once I was struck by the same path. Configuration of the tourist image of a country like ours and especially the history of tourism management deals with this post.

"And then also from an artistic point of view and historical cities of art and has so much history to offer ... There are so many, so many things So many things sometimes unknown ..."

classical literature and imagery of tourism, Spain approach to icon
books and their authors are pillars and sources of knowledge we should all want. A good library will make you enjoy and you can inform ideas and success strategies. But let you know the why of things.

One book that once opened my mind to the true history of tourism in Spain was Tourist Miracle Angel Palomino of crystal form defining the situation the same in the 60-70 years . Little has changed since then. If actualizasemos currency units, pesetas for euros, almost the entire book could be published as the current in the national press. In the Region was Emili Soler, a former coworker, which I opened the window to "passengers" of yesteryear. It was for me a previously unknown facet: eighteenth-century travelers and how Spain seen through his travels and which gave rise to magnificent works such as Travel and mayor's political action Beramendi who like the works of botanical Cabanilles or travel Laborde portrayed our geography and especially the people of our lands as they pass through our country. Other interesting examples are the works The landscape of Spain and Andalusia in the romantic travelers . The myth of Andalusia in current geographical perspective , Travelers Traditionalists or the very interesting thesis on Consol Freixa The image of Spain in the eighteenth century English travelers in which emphasizes the perpetuation of clichés and stereotypes and lax when it comes to using information sources, on the other very common phenomenon nowadays .

The tourist image of Spain in the last 100 years

"... there is much to do that is so beautiful and we know .. . is absolutely amazing. "

The issue already advanced in the first post this year under the title Ephemerides 2007 published in my blog. If they enjoy in their day because I recommend it complements the reading now. Transistors, advertising, signage and stereotypes spoke of 50 years of advertising in our country and how the company Iberia Airlines in its 80 year history necessarily helped position the stereotype of "Spain" by communication campaigns that you have listed in post, videos included.

branding management of tourism in Spain by the Administration
But let the historical development of tourism as we know it today and we must go back to the dawn of the twentieth century.

"I'm going to Spain for fun. With regard to Greece gives me more joy, Greece'll maybe just because I want silence, tranquility. But in Spain I am euphoric. I go there because I want Live Well "

The image of the destinations through the storage media:

1929-poster promoting Malaga winter destination by the National Tourism
1930-poster promoting the image of Spain to Toledo by the National Tourism
1940-Poster Gothic art promotion undertaken by the Directorate General of Tourism
1941-Poster promoting summer on the beaches of Levante undertaken by the Directorate General of Tourism

Alcázar de Segovia made by the Directorate General of Tourism

The administration Tour time: 100 years of history shallow
A chronology of the development of tourism management of modern Spain is:

First ministerial order of the Government of Spain signed by King Alfonso on 7 October 1905:

1905-1911: The origins of tourism management, the National
1911-1928: regia Police
1927 first flight of the Madrid-Barcelona in three hours with 10 passengers
1926: Opening of first establishment of what became Network Paradores of Spain in Gredos. King Alfonso XIII inaugurated
1928-1936: National Tourism Board
Directorate General of Tourism
1940: regulation from hotels, cafes, airlines, travel agencies and own advertising for tourism. The slogan of the time was "Spain is different"
1951-1962: Ministry of Information and Tourism. First experiences
1962-1973: Ministry of Information and Tourism. The expansion
In 1962 he created the Medal for Merit in Tourism and a year later, the Official School of Tourism. In the following years created the Festival of National Tourist Interest and open the "dutty free" at airports
1973-1992: Crisis and consolidation of national tourism
1975: first official act of the Kings Spain, opening of the Second National Assembly of Tourism
1976: World Tourism Organization (WTO) moved its secretariat to Madrid
1981: overcoming the 40 million visitors
1981: birth of the 1st International Tourism Fair (FITUR)
1982, marks a turning point in promoting tourism and colorist "sun" Miró becomes an icon of our country abroad. Football World Cup in Spain
1983-1992: Development and transformation of tourism
1984: tourists exceeded 54 million and from the administration launches campaign "Spain is sympathy"
1986: The state creates the INPROTUR in 1990 was transformed into the Tourism Institute of Spain (TURESPAÑA)

1992-2000: The 90. The second tourist boom
2000-2005: The challenges of the new century. Innovation and sustainability
2020: Spain remains a leading destination in the world?